TikTok Ads

Short-form video that looks native in the feed

TikTok campaigns run self-serve on a TikTok Ads account you own. TikTok charges the advertising spend directly, and Viewnex keeps the creation, tracking and reporting in one place.

Coming soon
Self-serve

Status: Coming soon. The TikTok Marketing API integration is awaiting developer app approval, so campaigns cannot be submitted to TikTok yet.

Capabilities

What TikTok campaigns can do

Video promotion

Promote an existing short-form video or upload creative built for the For You page.

Website traffic and leads

Send viewers to a landing page or collect enquiries with a clear call to action.

Sales

Run conversion-focused campaigns with TikTok Pixel or the Events API measuring the result.

App installs

Drive installs and in-app activity for a mobile app.

Smart campaigns

Simplified automated campaign types are supported where TikTok makes them available to the account.

Unified reporting

TikTok spend and results appear next to your Google and YouTube campaigns.

Requirements

What you need before launching

A TikTok Ads account

Self-serve TikTok campaigns need your own TikTok Ads Manager account with valid billing configured.

  • Minimum campaign budget from $20
  • Billing set up on TikTok's side
  • Ad account in good standing

Tracking where it matters

Conversion campaigns need the TikTok Pixel or Events API connected so results can be attributed.

  • Pixel or Events API
  • UTM tagging for site analytics
  • Diagnostics when no events arrive

FAQ

TikTok advertising questions

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