- 1Open a campaign and start an experiment.
- 2Pick the two creative variants you want to compare.
- 3Set the split and the period the test should run for.
- 4Let it run, then read the variant comparison on the campaign page.
Change one thing at a time. If the image, headline and audience all differ, the result cannot tell you why one variant won.
Give a test enough impressions before calling it. Small differences over a few dozen clicks are noise, not signal.
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