AI and creative

Using the AI Strategist

AI and creative
4 min readUpdated Aug 21, 2026
Abstract blue glow illustration representing AI generated creative

The Strategist is a chat workspace that already knows your brand profile, connected channels and past campaigns. Describe the outcome you want and it proposes a channel mix, audience, budget split and creative angles.

  • Ask it to critique an existing campaign and suggest changes
  • Ask for creative angles or hooks for a specific audience
  • Turn any recommendation into a campaign draft without retyping it
The Strategist advises; it never launches or changes spend on its own. Nothing goes live until you submit the campaign.

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