Advertising policy basics

What can be promoted, what gets rejected, and why platform rules apply on top of ours.

4 min readUpdated August 21, 2026

Every campaign must satisfy both Viewnex rules and the policies of the ad platform running it. Platform review is independent, and a platform can reject or pause an ad we approved.

Commonly rejected content

  • Misleading claims, guaranteed results or fake urgency
  • Content you do not hold the rights to, including music and footage
  • Adult, hateful, violent or dangerous content
  • Regulated categories promoted without the required authorisation
Repeated policy violations can lead to restrictions on your ad account by the platform, not just by Viewnex.

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