Setting up conversion tracking

Without conversion tracking, an ad platform can only optimise for clicks. With it, the platform learns which people actually buy or enquire.

1. 1Open Tracking and connect Google Analytics 4, then choose the property to read from.
2. 2Connect Google Tag Manager and select the container and workspace you want to manage.
3. 3Create the conversion tag from Viewnex, confirm the trigger, and publish it in Tag Manager.
4. 4Test a conversion and confirm it appears in your reporting.