- Sync timing — Viewnex refreshes on a schedule, so the last few hours can lag
- Attribution windows — platforms credit conversions over different periods
- Time zones — an ad account's reporting day may not match your local day
- Restatements — platforms revise recent figures after filtering invalid traffic
For accounting, always use the ad platform's own billing records as the source of truth for spend.
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- Setting up conversion trackingConnect Google Analytics 4 and Tag Manager so campaigns can optimise for real results.
- Installing the Viewnex pixelOne script tag that turns website activity into campaign results.
- Reports, exports and scheduled sendsBuild a performance report, export it, or have it emailed on a schedule.