Onboarding and your Brand Brain

How the website analysis works and why an accurate brand profile improves every AI output.

4 min readUpdated August 21, 2026

Onboarding asks for your website and your main goal. Viewnex analyses the site and drafts a brand profile: what you sell, who it is for, your tone of voice, your key claims and your brand colours and logo.

Review before you approve

  1. 1Read the drafted summary, audience and claims.
  2. 2Edit anything that is wrong — especially claims, since they end up in live ad copy.
  3. 3Approve the profile to save it to your Brand Brain.

You can reopen the Brand page any time to update positioning, add products, upload a logo or add approved claims. Every AI feature — Strategist, creative generation, ad copy — reads from this profile.

A specific brand profile beats a generic one. 'Sustainable running shoes for marathon trainers' produces far better ads than 'shoes shop'.

Was this guide helpful?