Billing and plans

Ad credit and managed budgets

Billing and plans
3 min readUpdated Aug 21, 2026
Abstract blue card and credits illustration representing billing and plans

Ad credit is a prepaid balance that funds media spend on managed campaigns. It is separate from AI credits and separate from your subscription.

  • Top up from the Ads credit page; the balance and full ledger are always visible
  • Spend is drawn as campaigns deliver
  • Unspent budget on a rejected or cancelled campaign is returned to your balance
When you run campaigns on your own connected ad accounts, the ad platform bills you directly and no ad credit is used.

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