You set the budget; the ad platform spends it in auctions on your behalf. Costs are not fixed — they depend on your audience, country, format and competition.
- Daily budget paces spend across the campaign and can vary slightly day to day
- Total budget caps the whole campaign; delivery stops when it is exhausted
- Cost per view, click or conversion is an outcome of the auction, never a price we can guarantee
Give a new campaign a few days before judging it. Early costs are usually higher while the platform learns who responds.
The dashboard shows pacing bars so you can see how much of the budget has been used relative to the schedule.
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