Every campaign starts with a goal, because the goal decides the channel, the ad format and how success is measured.
- Video views — grow a YouTube video or channel with in-stream and in-feed video ads
- Website traffic — bring qualified visitors to a page with search and display ads
- Leads — collect enquiries, with conversion tracking strongly recommended
- Sales — drive purchases, usually with Performance Max or shopping-style formats
- Brand awareness — maximise reach to a defined audience
- App and local — installs, or footfall and calls for a physical location
Not sure? Describe the outcome you want to the AI Strategist and it will recommend a campaign type with a reason.
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- Build and launch a campaignThe guided flow from goal to live, step by step.
- Targeting: locations, audiences and keywordsHow to narrow reach without starving delivery, and how to curate AI keyword suggestions.
- Budgets, spend and what they buyHow budget is set, how it is spent day to day, and how to read cost per result.