Campaign statuses explained

What draft, under review, preparing, scheduled, active, paused, completed and rejected each mean.

3 min readUpdated August 21, 2026

  • Draft — saved but not submitted; you can continue editing at any time
  • Payment pending — awaiting checkout completion for a managed campaign
  • Under review — our team is checking targeting, creative and policy
  • Preparing campaign — being built inside the ad platform
  • Scheduled — approved and waiting for its start date
  • Active — live and spending
  • Paused — temporarily stopped; no spend, no delivery
  • Completed — finished its schedule or exhausted its budget
  • Rejected — could not run, with the reason shown on the campaign
  • Refunded — unspent managed budget returned to you
Status changes trigger an in-app notification, and an email when notifications are enabled in Settings.

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