Locations and languages
Start with the markets you can actually serve. Fewer, well-chosen countries usually beat a global setting on the same budget.
Audiences
Interest and intent audiences tell the platform who to prioritise. Stacking too many narrow signals at once can limit delivery, so add them gradually and watch the impression volume.
Keywords
For search campaigns, Viewnex suggests keywords from your brand profile and niche. Review the list, remove anything irrelevant, and add terms your customers actually type. Irrelevant keywords are the most common cause of wasted spend.
Very broad terms attract volume but rarely convert. Prefer specific phrases that describe the product and the intent.
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