- Impressions — how many times the ad was shown
- Views — for video, a watch of 30 seconds, the full video if shorter, or an interaction
- Clicks and CTR — how compelling the ad is to the audience it reached
- Conversions — the actions you told us to count, which require tracking to be set up
- Cost per result — the number to optimise against once you have enough data
Ad platform view counts and the public YouTube counter are measured differently and will not match exactly. That is expected.
Metrics sync on a schedule, so the most recent hours can lag slightly behind the ad platform.
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