Reading your campaign performance

• Impressions — how many times the ad was shown
• Views — for video, a watch of 30 seconds, the full video if shorter, or an interaction
• Clicks and CTR — how compelling the ad is to the audience it reached
• Conversions — the actions you told us to count, which require tracking to be set up
• Cost per result — the number to optimise against once you have enough data

Metrics sync on a schedule, so the most recent hours can lag slightly behind the ad platform.