Build and launch a campaign

1. 1Choose your goal and the channel that fits it.
2. 2Point the campaign at what you are promoting — a video, a landing page, a product or a location.
3. 3Set targeting: countries, languages, audiences and, for search, your keywords.
4. 4Review the AI-drafted headlines, descriptions and creative, then edit or regenerate anything you do not like.
5. 5Set your daily or total budget and schedule.
6. 6Check the preview, confirm the summary, and submit the campaign.

What happens after you submit

Self-serve campaigns are pushed to your connected ad account. Managed campaigns move into review first, where our team checks targeting, policy and structure before launch.